Young people just entering the workforce stand on the threshold of truly finding out who they are and what they can contribute. When young people are gainfully employed, they are empowered and can exploit their creativity and maximize their potential. The future of our country depends on how we invest in and equip our youth to help them adapt and perform in a rapidly changing marketplace. To ignore them or circumvent them in our national development is to expose the country to the threat of prolonged periods of social and political instability.

Zungua is a creative process that contextualizes historic causes of unemployment and emphasizes working with youth rather than working on them to help them gain self confidence and economic independence. It challenges a concept of entrepreneurship that typically sets individuals in a line of business in which they have no prior experience and without sufficient skill which is high risk and is a cause for early failure, common with most new enterprises.

Instead, it offers youth the opportunity to establish viable businesses with the support of experienced business development service providers and mentors drawn from leading institutions in the country.

The program also provides a growing number of leading corporations avenues to implement customized social responsibility programs. It is an invitation to Private Sector, NGOs, Faith based organizations, International development organizations, charitable groups and individuals partner in the social and economic empowerment of youth.